Shannon Williams

Doors, Inequities, and Implicit Bias

| by Shannon Williams

Last week Staci Barfield and I participated in a webinar from Nonprofit HR about race and diversity practices in nonprofits. The slide below really stood out to me. I am starting to realize that there are many inequities that I never see or think about because they don’t apply to me…

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Summer of 2020

| by Shannon Williams

I suspect a lot will be different this summer. Even the weather in the Triangle this week has not been typical. When I entered the nonprofit sector in 1993, summer was considered a downtime—a slower pace. A time to come in a little later, leave a little earlier. Generally, get ahead. …

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A 12-Step Guide to Your Next Fundraising Call

| by Shannon Williams

Leading with transparency is my personal go-to. In our current environment, I believe transparency in fundraising is absolutely essential. When you are talking with your donors (and I absolutely think you should be) it is time to keep it simple and keep it real. Here are 12 steps to conside…

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Racism: It's Real

| by Shannon Williams

Last week I attended, along with some of my Armstrong McGuire teammates, the Groundwater Training hosted by the YMCA of the Triangle and led by Monica and Jennifer from the Racial Equity Institute. One of the opening images included a picture of a single dead fish and another of a massi…

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To Give or Not to Give

| by Shannon Williams

We have officially entered the season of thanksgiving. In American culture, we show gratitude through gifts. We bring flowers to the hostess of the dinner party. We give goodie bags to 6-year-olds at the birthday party. We hand out favors at weddings, baby showers, and fundraising eve…

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Tailgating: A Lesson in Strategic Planning

| by Shannon Williams

Over the weekend I had the privilege of tailgating at college football’s number one tailgate destination: The Grove at Ole Miss. If you know me, you know I take tailgating seriously, even when my team isn’t as committed to its part of the equation as I am to mine. But in Oxford,…

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Two Ears and One Mouth

| by Shannon Williams

I have the pleasure have helping board members, staff leaders, and campaign volunteers hone their fundraising skills on a regular basis. Recently, I was reminded by a volunteer of one of the most important lessons: We have two ears and one mouth. As a fundraiser (paid or volunteer), th…

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Confidence: A Fundraising Gamechanger

| by Shannon Williams

Confidence is a critical element to success in almost any endeavor. In fundraising, it is a gamechanger. Without confidence, fundraising professionals and volunteers do the most dangerous thing of all—nothing. I have seen it over and over. Professionals and volunteers who lack confid…

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