Armstrong McGuire helps organizations build sustainable annual fundraising campaigns.
Annual campaigns are essential to sustainability and growth for most nonprofit organizations. The obvious component that is easily measured and explainable is the funding that annual campaigns provide in support of general operations, program enhancements and new initiatives. The less obvious, but equally important role of a successful annual campaign is to increase both the size and depth of engagement of your organization’s donor base.
New donors must be identified and educated about your mission in order to secure first-time gifts. Occasional donors must be invited to a greater level of understanding and meaningful involvement to convince them that their ongoing support making a difference. Faithful, consistent donors, regardless of the size of their gifts, must be engaged in a deeper relationship with your mission so they can explore how their hopes and dreams can be realized through their philanthropic investments in your mission.
Armstrong McGuire has developed proven models for annual campaign success. We can help you determine the best approach for reaching new donors, engaging current donors, and moving regular donors up the donor pyramid of your organization. Our team will design a plan that maximizes the giving opportunities available, craft a compelling case for support, train your volunteers, and make sure the campaign team plan is executed effectively and on time.