Watch Your Language!

| by Bert Armstrong

Today's blog is part of Armstrong McGuire's month-long series on sharing the stories of our nonprofits.  This week we are re-posting a great article written by Wesley Powell, President of TRW Direct, a direct mail and marketing service provider in Colorado Springs, CO. The article reinforces something that all nonprofits should remember when sharing the stories of their organizations with those who don't share "insider knowledge."


Donors, volunteers, and potential supporters in the community hear us better when we share our stories with words they understand.  Check out the link below and join the conversation by sharing your comments or your own lessons.


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