Shannon Williams

People Are The Hardest Part Right Now

| by Shannon Williams

Hard. Difficult. Challenging. Exhausting. Overwhelming. Nope. I am not talking about the pandemic. These are the adjectives I am hearing over and over from nonprofit leaders describing what it is like to manage their teams right now. Managing people through the pandemic, the call for an e…

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Runners Run…Even in a Pandemic

| by Shannon Williams

If you know that our younger son is a collegiate runner, then you probably have heard me say. “Runners run.” Runners run when it is hot, cold, raining, tropical storming, sleeting, or snowing. They run when you are on vacation, Thanksgiving Day, their birthdays. They run. Carso…

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Doors, Inequities, and Implicit Bias

| by Shannon Williams

Last week Staci Barfield and I participated in a webinar from Nonprofit HR about race and diversity practices in nonprofits. The slide below really stood out to me. I am starting to realize that there are many inequities that I never see or think about because they don’t apply to me…

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Summer of 2020

| by Shannon Williams

I suspect a lot will be different this summer. Even the weather in the Triangle this week has not been typical. When I entered the nonprofit sector in 1993, summer was considered a downtime—a slower pace. A time to come in a little later, leave a little earlier. Generally, get ahead. …

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A 12-Step Guide to Your Next Fundraising Call

| by Shannon Williams

Leading with transparency is my personal go-to. In our current environment, I believe transparency in fundraising is absolutely essential. When you are talking with your donors (and I absolutely think you should be) it is time to keep it simple and keep it real. Here are 12 steps to conside…

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Racism: It's Real

| by Shannon Williams

Last week I attended, along with some of my Armstrong McGuire teammates, the Groundwater Training hosted by the YMCA of the Triangle and led by Monica and Jennifer from the Racial Equity Institute. One of the opening images included a picture of a single dead fish and another of a massi…

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To Give or Not to Give

| by Shannon Williams

We have officially entered the season of thanksgiving. In American culture, we show gratitude through gifts. We bring flowers to the hostess of the dinner party. We give goodie bags to 6-year-olds at the birthday party. We hand out favors at weddings, baby showers, and fundraising eve…

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Tailgating: A Lesson in Strategic Planning

| by Shannon Williams

Over the weekend I had the privilege of tailgating at college football’s number one tailgate destination: The Grove at Ole Miss. If you know me, you know I take tailgating seriously, even when my team isn’t as committed to its part of the equation as I am to mine. But in Oxford,…

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