Shelly Leslie is the Creative Director at WRAL, a local television station in Raleigh, NC, and she and her team partnered with our client, Komen North Carolina Triangle to the Coast to create a Social Inspiration Board for the recent Triangle Race for the Cure. The results were amazing. As Shelly writes, "#KomenTri trended on twitter in Raleigh for 11 hours. It was the top hashtag for the day on #tagboard in Seattle. KomenNCTC’s facebook page saw a 453% increase in fans, and a 328% increase in reach." If you are looking for ways to leverage social media at your next event, check out Shelly's blog. She describes step by step the process WRAL and Komen NCTC went through to achieve this social success. Congratulations Komen NCTC and WRAL!