Episode Summary

Nonprofit leaders often assume advocacy, cross-sector partnerships, and funding diversification are someone else's job — but Karen Riordan, President & CEO of Together SC in Myrtle Beach, South Carolina, argues that building real power for the sector starts with everyday relationship-building. Drawing on three decades of for-profit marketing experience before her move into nonprofit leadership, Riordan makes the case that nonprofits are businesses too, deserving of the same respect, visibility, and strategic rigor as any company in the community. She shares how to build relationships with lawmakers long before you ever need something from them, why chambers of commerce and civic groups are an underused bridge to the business community, and how to have hard budget conversations with your board before a funding crisis forces the issue. Listeners will walk away with concrete, low-lift ways to build cross-sector alliances, advocate for their organization without feeling like a lobbyist, and lead with pride even when the funding landscape feels shaky.

About Karen

Karen Riordan is President & CEO of Together SC (formerly the South Carolina Nonprofit Association), the statewide network that strengthens and champions the nonprofit sector across South Carolina, a role she stepped into in 2024. She spent three decades building brands in the for-profit world, first in the tourism industry and later in automotive marketing, where she managed teams of up to 1,200 employees, before moving into the nonprofit space by way of the Myrtle Beach Chamber of Commerce, where she founded both Keep Myrtle Beach Beautiful and Partnership Grand Strand. A journalism graduate who has volunteered for nonprofits since high school - across subsectors from animal welfare to food insecurity - Riordan now channels that business rigor and marketing instinct into raising the visibility and respect of nonprofits statewide. She's an avowed re-reader of Jim Collins' Good to Great and a self-described “maniac” for a good thriller series in her downtime.

Resources

• Karen's LinkedIn: linkedin.com/in/karen-riordan-72a88a2

• Together SC: TogetherSC.org

• Check out Together SC's “Nonprofits Get It Done” campaign (modeled on the National Council of Nonprofits) and their upcoming scenario-planning workshops for budget diversification

• Book recommendation: Impact Networks by David Ehrlichman

• Follow Your Path to Nonprofit Leadership and please leave a review!

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