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EPISODE SUMMARY

Five years after his first appearance on Episode #128, Logan Herring returns with a dramatically expanded vision and impact. What began as an ambitious community revitalization effort has evolved into a nationally recognized model for integrated, place-based change. As CEO of The WRK Group, Logan leads a vertically integrated set of tax-exempt businesses focused on housing, cradle-to-career education, workforce development, and community wellness in Riverside, Wilmington. In this conversation, he challenges leaders to rethink how organizations are structured, funded, measured, and branded — from rejecting the term nonprofit in favor of tax-exempt business, to treating those served as customers, to measuring Net Promoter Scores and social return on investment.

ABOUT LOGAN

Logan Herring is the CEO of The WRK Group, a collective of tax-exempt businesses in Wilmington, Delaware focused on housing, education, workforce development, and community wellness. Under his leadership, the organization has evolved into a nationally recognized model for vertically integrated, place-based revitalization. He oversees the strategic direction of Kingswood Community Center, The Warehouse, and REACH Riverside, and is a frequent national speaker on community development, impact measurement, and sustainable social enterprise models.

EPISODE RESOURCES

• The WRK Group
• Logan Herring on LinkedIn
• Purpose Built Communities
• Sharehouse (technical assistance initiative of REACH Riverside)
• Book: Jump by Larry Miller