Beyond the Transaction: Fundraising and the Relationship Economy
In a relationship economy, an annual donor means just as much as a corporate funder because the focus is on human connection, which is the key to a community-centered and donor-driven fundraising strategy.
Setting goals and benchmarking success through outcomes and impact continues to be a hot topic of conversation for nonprofits and their funders. Both seem to be in a quandary on how to measure success and impact.
Natalie is a high school senior in our neighborhood. She is an outstanding young lady; one any parent would want their own children to emulate. I have known Natalie since she was about 8 and it has been fun to watch her grow up.
Are We Challenging Nonprofits to do the Wrong Thing?
November 13, 2014
I secured my first annual fund challenge gift in 1994. The very generous donor and his wife, agreed to match every new and increased gift to our campaign up to $25,000. It worked brilliantly, and we far exceeded the challenge.