Beyond the Transaction: Fundraising and the Relationship Economy
In a relationship economy, an annual donor means just as much as a corporate funder because the focus is on human connection, which is the key to a community-centered and donor-driven fundraising strategy.
The community has been great to Boys & Girls Clubs in Wake County. Our Clubs have been filled with volunteers, our financial goals have been met and our partners endured the dozens of communications we sent over a two week period.
I woke up on Tuesday this week wondering how the non-profit sector’s attempt to cash in on the first week of the holiday gift giving season would go this year.