Beyond the Transaction: Fundraising and the Relationship Economy
In a relationship economy, an annual donor means just as much as a corporate funder because the focus is on human connection, which is the key to a community-centered and donor-driven fundraising strategy.
I have a confession to make. I don’t like soccer. At all. Never have. I guess it’s not so much that I don’t like it as I’ve just never gotten into it. Never followed it.
Over the last week I have made several major gift calls with this newly retired UNC physician whose former patients, residents, medical students and colleagues as well as his fellow churchgoers and many community friends mean that he is
This Sunday, we Americans will celebrate Mother’s Day. We might bring the mothers in our lives flowers, or take them to brunch or dinner to let them know how much we appreciate them. May I suggest another idea?
I've already shared one of my deepest fundraising secrets: I don't typically like special events. Often, event costs -- both actual expenses and time invested -- far outweigh the financial return.