Beyond the Transaction: Fundraising and the Relationship Economy
In a relationship economy, an annual donor means just as much as a corporate funder because the focus is on human connection, which is the key to a community-centered and donor-driven fundraising strategy.
When I first started my fundraising career, I was given a laminated card the size of a business card and on it was listed all of the questions a prospective donor should be asked in a cultivation meeting.
I love everything about it. The changing leaves, cooler temperatures, hay rides. I love hot apple cider, harvest displays and pumpkin EVERYTHING! And then, of course, I love the holy grail of Fall: Halloween!
We are in the self-proclaimed information age. At almost any given moment, we have a world of knowledge available at our finger-tips. Some might call it information overload.
A few weeks ago, my colleague Shannon Williams wrote an interesting blog post called “The Rise and Fall of the Desk.’ In it, she observed that today’s workplace is different from that of even ten years ago.
When the calendar signals the beginning of autumn and the weather starts to get a little cooler I start to think about changing out my closets. Time to put away the summer skirts and strappy sandals and bring out the sweaters and pants.
The Many Benefits of a Comprehensive Fundraising Campaign
September 25, 2014
A comprehensive fundraising campaign is not a new idea and coordinates multiple campaigns into one. This type of campaign is more strategic than a typical capital campaign.
Twelve months. Fifty-two weeks. 365 days. 8,760 hours. 525,600 minutes. 31,536,000 seconds. No matter which measurement instrument you count with, that's a lot of time in one calendar year! The question is, what are you doing with it?
Unless you are living under a rock, you are probably familiar with the ice bucket challenges that have been popping up all over the Internet in support of ALS.