Equipped with a well-structured plan with clear goals, accountabilities, and timelines, CASA leaders set out to expand its housing portfolio with the support of private philanthropic investment for the first time. The creation of an annual fundraising program supplemented the overall operating budget, allowing more dollars to be directed to pre-development costs. After about 6 years, fundraising grew to support new CASA housing developments through a capital campaign and social impact investments. As their partner, we helped CASA build the strategy and the tools they needed to succeed.

The plan also gave CASA’s executive leaders an opportunity to see clearly the path ahead of them and to reflect on where their own retirements intersected with the plan. Knowing that the CEO, COO, and CFO all  hoped to retire within 5 years of one another, they asked Armstrong McGuire to help create a succession plan. In partnership with the Board and the staff,  we built an emergency plan and an intentional succession plan. Unfortunately, they needed both. When their long-time CEO Debra King died unexpectedly, the emergency plan was launched. Three years later, the full succession plan was executed when the COO turned CEO, Mary Jean Seyda retired. Together, we launched a national search for the next CASA leader Everett McElveen. During the transition and successful search, more than $20 million was raised and more than 200 units were added to the development pipeline.