After graduating from the University of North Carolina at Chapel Hill with a degree in Journalism, Shannon stumbled into a fundraising position cloaked in a communications job and found her passion.

For more than 25 years, Shannon has focused on bringing fundraising systems, stories of impact, staff and volunteers together to help organizations change the trajectories of their clients and communities. Shannon leads the Armstrong McGuire team of advisors in helping boards find strategic direction, transforming vision into a clear, articulate case, maximizing fundraising potential, and matching talented leaders to exceptional organizations.

When she is not partnering with nonprofits, you will find Shannon cheering on Furman Cross Country and Track, all things Tar Heels, and the Carolina Hurricanes. You might see her running on a trail, water skiing at Lake Gaston, or sipping wine. Shannon lives in Chapel Hill with her husband Jeff and occasionally one or both of her twentysomething sons.