BOOM! Welcome to the Sandwich Generation

by
Shannon Williams
Start
End
Thursday, June 16, 2016

BOOM! Welcome to the Sandwich Generation

Shannon Williams
Managing Partner

About a week ago my generally healthy Dad was rushed to the ER. On the very same day, one of our teenaged sons faced a challenging life lesson of his own that he never saw coming.

BOOM! I was initiated into the Sandwich Generation.

Thankfully both of these amazing men in my life are recovering nicely. However, for 48 painful hours everything was turned completely upside down and I was the one left to steward the emotional, spiritual and physical needs of my parents and my children, while doing my very best to keep my own emotions neatly tucked away.

You may be wondering, what about your husband or siblings? By no fault of his own, my wonderful husband was away at a professional development school, and I am an only child. So, there was just me doing my best to walk in faith and help my family.

Why am I telling you this? Certainly not for sympathy, but instead as a reminder. Nearly every organization that I partner with is frantically searching for the secret to engaging millennial donors and volunteers. Clearly, it is important. However, we cannot lose sight of the real struggles and needs of the Sandwich Generation in our quest to secure the younger ones.

Members of the Sandwich Generation make up the majority of our Executive Directors, Senior Program Leaders, Board Members, and increasingly our top donors. And, they are juggling a lot. Yes, I have been a member of the Sandwich Generation for a few years, but last week was the first time I truly experienced the very challenging reality of my status.

Please be sensitive when staff and volunteers are caught in the stresses of tending to the needs of young and old simultaneously. Recognize that it will touch every facet of their lives and drain them physically and emotionally. They will need a day or two to recover—make that possible if you can, or lighten the load in some way.

I am very blessed to work with colleagues who jumped in to lead a focus group for me, covered my blog assignment, and revised a survey I was in the process of creating. I am so grateful for their support, prayers and love. But, I still had six appointments to reschedule from the two days I cleared my calendar to be with my Dad in the hospital even with all of their help.

And, I am blessed to have amazing friends who made me dinner, carpooled my younger son to practices, and prayed fervently for me and my family. Let me say again, I am truly blessed, but I still had a mound of laundry and bare cupboards by the time normalcy returned.

So, please be compassionate to the Sandwich Generation. This is a really hard stage of life. And of course work hard to build strong, supportive relationships with staff members, volunteers, and donors of every age. Sooner or later, we will all have the BOOM moment I had last week. We need one another’s kindness. Be alert and ready to give it. In fact, practice it, so you are never caught off guard.

‍

Next>

Planning Before The Next Harvest

Next>

Some of the Best Advice Came from the People I Was Supposed to Be Advising

Next>

Next Level: Ready or Not, Here We Grow

Next>

Across State Lines What Funders Are Seeing, Prioritizing and Funding Right Now

Next>

Building Ponds: Lessons from a Few Dump Trucks and Four Funders

Next>

We Are Not the Sector You Turn to Last

Next>

Succession Planning is the Beginning, not the End. Who Will Lead Next?

Next>

Responding to Adversity with Resilience and Creativity

Next>

When a Doctor’s Best Prescription Is… a ‘Legal Aid’ Lawyer

Next>

Are you ready for it?

Next>

The Story the Headlines Miss

Next>

The Funding Landscape Is Shifting. Is Your Revenue Model?

Next>

Does Your Organization Need To Enter Concussion Protocol?

Next>

It Doesn’t Have to Fail to End

Next>

Strong Relationships Don't Happen by Accident

Next>

The Art of the Interim: Five Lessons for the "In-Between" of Leadership Transitions

Next>

Are You Ready to Be an Interim Executive?

Next>

Season by Season: How Interim CFO Leadership Strengthens the Nonprofit Audit Cycle

Next>

Trust Your Gut

Next>

The Ted and Beard Effect: Why Great Fundraising Starts with Great Leadership Partnerships

Next>

Why So Serious? Lessons Learned About Levity

Next>

What Is a Manager's Job, Really?

Next>

Dear Board Chair: Are You Ready for Your Next Leader?

Next>

Strong Boards Check-In on Themselves

Next>

Using the 70/30 Rule: AI in the Nonprofit Sector

Next>

The Last Trip

Next>

When a Partnership Becomes a Shared Mission

Next>

Your Mission Needs You Rested

Next>

The Stories You’re Not Telling May Be Holding Your Mission Back

Next>

Long Live: Building Nonprofits That Outlast Their Leaders

Next>

Are We Built for This?

Next>

Beyond the Transaction: Fundraising and the Relationship Economy

Next>

We Are Armstrong McGuire

Next>

Why Nonprofit Leaders Don’t Have to Do This Alone

Next>

April Showers Bring May Flowers

Next>

Why Hiring an Interim CFO Could Be a Smart Move for Your Nonprofit

Next>

The Campaign Myth: Capital Campaigns Aren’t Really About Buildings

Next>

Philanthropy Is Getting Closer to the Community

Next>

Making Room for the Aha! Moment

Next>

Measuring Performance

Next>

Can You Say No?

Next>

Become a Philanthropist

Next>

A Village of One

Next>

“You Can’t Be Good At Everything”

Next>

“Will” Power for the New Year

Next>

“So, Tell Me About Yourself”…How to Ensure You Move to the Next Step in the Interview Process

Next>

“55 Saves Lives”

Next>

“I’ve never been a natural, all I do is try, try, try.”

Next>

“Fun with Board and Org”

Next>

Who is Your Leprechaun?

Next>

Ziplining or Hang Gliding - What Fundraising Adventure Will You Choose?

Next>

You’ve Hired A New Employee Virtually (Or Are About To) – Now What?

Next>

You’re Invited!

Next>

Your Vibe Attracts Your Tribe

Next>

Your Path to Nonprofit Leadership Podcast Features AM Partner David Harris

Next>

Your Next Hire: A Strategic Investment

Next>

You Have A Strategic Plan. Now What?

Next>

You don't choose a life, you live one.

Next>

Writer’s Block: The Nonprofit Equivalent

Next>

Yes... and...

Next>

Yeah…If You Could Come To My Leadership Meeting, That’d Be Great.

Next>

Working From Home: A Lesson We Can't Unlearn

Next>

Winning the Lottery

Next>

Will our good fortune help or hurt the less fortunate?

Next>

Williams Named Managing Director of Armstrong McGuire

Next>

Why Sustainable Leadership Requires an Intentional Pause

Next>

Why Small Teams Work

Next>

Why I Need a Vacation

Next>

Who...are you…who, who, who, who…???

Next>

Who Did that Search?

Next>

Where's My Next Leader?

Next>

Where Do We Go From Here?

Next>

When you hit a hard spot.

Next>

Where are our Volunteers?

Next>

When the interim executive gig goes long…

Next>

When Stewardship Requires Sensitivity: Reflections on Aging Donors and Ethical Fundraising

Next>

When a Conversation Takes a Serious Turn

Next>

When Everything is Changing

Next>

What’s Your Why?

Next>

When Crisis Comes with the Territory

Next>

What's Your Giving Plan?

Next>

What Instrument Do You Play?

Next>

What you can control…

Next>

What nonprofits can learn from Donald Trump and Hillary Clinton

Next>

What is it About Pope Francis?

Next>

What is Your Organization’s Rating & Why Does It Matter?

Next>

What if Fundraising was an Olympic Sport?

Next>

What Nonprofit Leaders can Learn from a Brick

Next>

What Matters More - Donations or Donors?

Next>

What Makes a Successful Interim Executive? Lessons From My First Year Supporting Interim Leadership

Next>

What I Learned from a Box of Thank You Notes

Next>

What Is Needed Now

Next>

What Is A Campaign Cabinet (and Do I Need One?)

Next>

What I have learned over the past 6 years…

Next>

What Happens When You Fail

Next>

What Got Us Here Will Not Get Us There

Next>

What Good Is It If You Don’t Use It?

Next>

What Do the Olympics and Nonprofit Collaboration Have in Common?

Next>

What Comes Before Mission and Vision?

Next>

What Can We Learn From World Cup Fever?

Read More from
Shannon Williams
Managing Partner
View Profile
Building Ponds: Lessons from a Few Dump Trucks and Four Funders
Thursday, October 8, 2026

Meaningful community change rarely begins with what we can see. It begins with relationships, listening, alignment and a willingness to invest long before the results become visible.

Read the  Article
We Are Armstrong McGuire
Wednesday, April 22, 2026

Every day we walk alongside others, nonprofit leaders navigating big decisions, boards wrestling with complexity, organizations on the cusp of change. The work is deeply human, and it requires the very best of us.

Read the  Article
What Do the Olympics and Nonprofit Collaboration Have in Common?
Thursday, February 26, 2026

I watched at least a few minutes of the Winter Olympics every day of the Games. I was continually struck by the resilience of the athletes—some who were competing as teams, but many who were competing as individuals.

Read the  Article
Celebrating Success: Soaking in a BIG Moment
Thursday, August 28, 2025

At Armstrong McGuire, we celebrate the successes of our clients and the innovative strategies of our team.

Read the  Article
The AM in TEAM
Wednesday, March 12, 2025

There is a saying that there is no i in team.

Read the  Article
I AM

Staying Connected

Complete the form below to receive the latest updates, events, and insights.

*

indicates required

() -(###) ###-####
I AM

Ready to Partner

Curious about how we might work together or want to start a conversation? Share a few details using the form below.
Contact Us