Trust: Dollars Make the Greatest Impact in the Aftermath of Harvey

by
Shannon Williams
Start
End
Thursday, September 21, 2017

Trust: Dollars Make the Greatest Impact in the Aftermath of Harvey

Shannon Williams
Managing Partner

Part of my childhood I lived in Houston. We were there in 1983 when Hurricane Alicia hit the city hard, spawning some of the worst hurricane-related tornados. In fact, I am pretty sure that a tornado spun right down our driveway. Not even a teenager, I was more than frightened during the storm and in my earliest views of the aftermath. With downed trees cluttering our yard, flood waters racing down our streets, and power out for days, things were far from normal.

What quickly became normal was neighbors helping neighbors. Strangers helping strangers. I remember when the sun came out the next morning an older couple from across the street brought my parents a cup of coffee they brewed on their camp stove. I remember chains wrapped around fallen trees muscled out of the ground with Texas-sized pickup trucks driven without a thought of the miles being stripped off the new tires. I remember block parties where we grilled for hours trying to cook meat that would otherwise spoil. People gave freely of whatever they had—food, water, manpower, a kind word. We just took care of one another.

I know the same is true in Houston today, although I am certain that the devastation is far worse and the clean-up will take far longer. People are simply helping people. During the most trying circumstances, we fall back to the most basic level of our existence—we are just people without descriptors of race, gender, religion, or political ideology. Just people.

And for those of us watching Houston from afar, we have a chance to show our best humanity as well. Although we will not strip wet carpeting or pull down soggy drywall, we can make a monetary donation to support this relief effort. Ultimately, money is the best gift we can give at this stage.

I know we all want assurance that our money will get to the right place; be used well. We have all heard the stories of other disasters where dollars were not maximized. Sadly, this can happen. However, I believe that relief-focused non-profit organizations, like individuals, rise to give their best to others in times of need.

I urge you not to get caught up in how many donated dollars directly touch relief efforts. I ask you to keep in mind that well-orchestrated relief efforts take strong technology; smart and well-trained staff and volunteer leaders; access to transport vehicles; and much, much more. This type of infrastructure takes money to build and to operate. I ask you to trust.

Trust that the organizations you choose to support will use the dollars you give to provide the most impactful help possible in the most efficient way they can. Trust that at the end of the day, these organizations are comprised of people who want to help other people. People who have been called to this work not for riches or fame, but because of their expertise, skills, and experience in leading relief efforts. Trust that these compassionate, hard-working people know how to maximize the resources at hand and that more than anything else, they too want to help.

And, if you think giving things—water, clothing, building materials, might help more than money, please think again. Giving money will absolutely have the greatest possible impact. Read this CBS news article for a strong reminder of the dangers of giving things to relief efforts.

Now is the time to trust—just like neighbors and strangers on the ground are trusting and helping one another without counting the costs. We too must give generously, without counting the cost. Godspeed, Texas!


Next>
Philanthropy Is Getting Closer to the Community
Next>
Making Room for the Aha! Moment
Next>
Measuring Performance
Next>
Can You Say No?
Next>
Become a Philanthropist
Next>
A Village of One
Next>
“You Can’t Be Good At Everything”
Next>
“Will” Power for the New Year
Next>
“So, Tell Me About Yourself”…How to Ensure You Move to the Next Step in the Interview Process
Next>
“55 Saves Lives”
Next>
“I’ve never been a natural, all I do is try, try, try.”
Next>
“Fun with Board and Org”
Next>
Who is Your Leprechaun?
Next>
Ziplining or Hang Gliding - What Fundraising Adventure Will You Choose?
Next>
You’ve Hired A New Employee Virtually (Or Are About To) – Now What?
Next>
You’re Invited!
Next>
Your Vibe Attracts Your Tribe
Next>
Your Path to Nonprofit Leadership Podcast Features AM Partner David Harris
Next>
Your Next Hire: A Strategic Investment
Next>
You Have A Strategic Plan. Now What?
Next>
You don't choose a life, you live one.
Next>
Writer’s Block: The Nonprofit Equivalent
Next>
Yes... and...
Next>
Yeah…If You Could Come To My Leadership Meeting, That’d Be Great.
Next>
Working From Home: A Lesson We Can't Unlearn
Next>
Winning the Lottery
Next>
Will our good fortune help or hurt the less fortunate?
Next>
Williams Named Managing Director of Armstrong McGuire
Next>
Why Sustainable Leadership Requires an Intentional Pause
Next>
Why Small Teams Work
Next>
Why I Need a Vacation
Next>
Who...are you…who, who, who, who…???
Next>
Who Did that Search?
Next>
Where's My Next Leader?
Next>
Where Do We Go From Here?
Next>
When you hit a hard spot.
Next>
Where are our Volunteers?
Next>
When the interim executive gig goes long…
Next>
When Stewardship Requires Sensitivity: Reflections on Aging Donors and Ethical Fundraising
Next>
When a Conversation Takes a Serious Turn
Next>
When Everything is Changing
Next>
What’s Your Why?
Next>
When Crisis Comes with the Territory
Next>
What's Your Giving Plan?
Next>
What Instrument Do You Play?
Next>
What you can control…
Next>
What nonprofits can learn from Donald Trump and Hillary Clinton
Next>
What is it About Pope Francis?
Next>
What is Your Organization’s Rating & Why Does It Matter?
Next>
What if Fundraising was an Olympic Sport?
Next>
What Nonprofit Leaders can Learn from a Brick
Next>
What Matters More - Donations or Donors?
Next>
What Makes a Successful Interim Executive? Lessons From My First Year Supporting Interim Leadership
Next>
What I Learned from a Box of Thank You Notes
Next>
What Is Needed Now
Next>
What Is A Campaign Cabinet (and Do I Need One?)
Next>
What I have learned over the past 6 years…
Next>
What Happens When You Fail
Next>
What Got Us Here Will Not Get Us There
Next>
What Good Is It If You Don’t Use It?
Next>
What Do the Olympics and Nonprofit Collaboration Have in Common?
Next>
What Comes Before Mission and Vision?
Next>
What Can We Learn From World Cup Fever?
Next>
We’re Number Three!
Next>
Wellness in the New Year
Next>
Welcome Senior Advisor Nicole Lindley to Armstrong McGuire
Next>
Welcome Karen Parker and Mickey Holt to Armstrong McGuire
Next>
Welcome to the Family!
Next>
Welcome Home: Amy Beros Joins the Food Bank of Central & Eastern North Carolina as President and CEO
Next>
Welcome
Next>
We have a lot to learn!
Next>
We Must Do More Than Talk About Racism
Next>
We Are Just Getting Started!
Next>
We Are A People Business
Next>
Wanna Play a Game?
Next>
Volunteer Appreciation
Next>
WANTED: Courageous Leaders with an Audacious Vision
Next>
Vegas, Inclusive Culture, and Ericka James
Next>
Value of Knowing Your Values
Next>
Values Based Leadership
Next>
UrbanPromise Charlotte: Rooted for Restoration
Next>
Urban Ministries of Wake County: The Transformative Powers of a Capital Campaign
Next>
Understanding Millennials
Next>
Unclutter Your Data
Next>
Unplugged Holiday
Next>
Uncharitable: Dispelling the Overhead Myth
Next>
Two Extremes
Next>
Two Ears, One Mouth
Next>
Two Ears and One Mouth
Next>
Twisters is Twister 2.0
Next>
Trust: Dollars Make the Greatest Impact in the Aftermath of Harvey
Next>
Trick or Retreat?
Next>
Trends In Funding Youth Education
Next>
Transitions
Next>
Top Ten Trick List for Fundraising Treats
Next>
Too Busy to Read? (Find the Time - It's Worth It)
Next>
To Give or Not to Give
Next>
To Be, Is To Be Perceived
Next>
Tips for Relaxing and Surviving Quarantine
Next>
Tips & Examples of Virtual Fundraising Events to Ensure Success
Read More from
Shannon Williams
Managing Partner
View Profile
What Do the Olympics and Nonprofit Collaboration Have in Common?
Thursday, February 26, 2026

I watched at least a few minutes of the Winter Olympics every day of the Games. I was continually struck by the resilience of the athletes—some who were competing as teams, but many who were competing as individuals.

Read the  Article
The Governance Perspective: Insights from Board Chairs
Thursday, January 15, 2026

Executive transitions are pivotal moments that can either stall momentum or unlock new opportunity.

Read the  Article
Armstrong McGuire and PMA Nonprofit Consulting Announce Merger to Strengthen Nonprofit Leadership Nationwide
Thursday, January 8, 2026

FOR IMMEDIATE RELEASE: January 8, 2026 ‍- Armstrong McGuire and PMA Nonprofit Consulting Announce Merger to Strengthen Nonprofit Leadership Nationwide

Read the  Article
The Power of Scenario Thinking
Thursday, November 20, 2025

The Armstrong McGuire team has been honored to journey with several organizations in scenario thinking workshops and sessions in 2025.

Read the  Article
Fellowship in Focus: Monica Hopkins on Leadership, Learning, and Leaning Into Possibility
Thursday, November 20, 2025

At Armstrong McGuire, we believe that investing in leaders strengthens the entire nonprofit ecosystem.

Read the  Article
I AM

Staying Connected

Complete the form below to receive the latest updates, events, and insights.

*

indicates required

() -(###) ###-####
I AM

Ready to Partner

Curious about how we might work together or want to start a conversation? Share a few details using the form below.
Contact Us