How do we define community? And how does community define us?

by
Todd Brantley
Start
End
Wednesday, May 28, 2025

How do we define community? And how does community define us?

Todd Brantley
Senior Advisor

We all carry with us throughout our lives a short list of profound thinkers who have influenced and shaped our own personal growth and professional development. Last week, one of the most influential in my own life, both as an individual and a nonprofit practitioner, left this world.

Alasdair MacIntyre, who died May 21, was a Scottish political philosopher and virtue ethicist who spent most his academic career teaching at the University of Notre Dame. His landmark book, After Virtue: A Study in Moral Theory, shook me like an intellectual thunderclap from the first page to the last.

It would be malpractice to try and quickly summarize here the intellectual breadth and depth of MacIntyre’s life’s work and evolution as a philosopher. His most profound work came much later in his academic career and his arguments are not without criticism and shortcomings (but, then again, whose isn’t?). All that is for another and much longer blog post.  

The thing I have carried most closely with me after closing the last page of After Virtue is the insight into the role of our collective narratives and communal traditions in defining who we are and guiding how we should act.

I often share about storytelling and its role in community building and development in my work, and when I do, my presentation is anchored by a quote from After Virtue.

“I can only answer the question ‘What am I to do?’ if I can answer the prior question ‘Of what story or stories do I find myself a part?"

The most profound effect MacIntyre’s thought had on my own life was to reimagine the role of community and traditions in the formation of one’s identity and ethical framework. For better or worse, our communities and traditions define who we are and, in many ways, consciously or subconsciously, determine how we act.

Without minimizing the many profound advances of the Enlightenment—science, medicine, governance, art, human rights—it perhaps gave us a little too much confidence in our own individual abilities and perhaps an over reliance on the human faculty of reason as a pure fountain of truth. We often fancy ourselves as autonomous moral agents, equipped with the mental capacity and rational clarity to determine right from wrong on our own.

After Virtue was an unsettling read for me because it forced me to reconsider my own level of ethical certainty and the context of my moral grounding. Through my reading of MacIntrye, as well as later exposure to the field of narrative ethics and those thinkers who built upon the starting point of After Virtue, I became convinced that as individuals we learn what to do not from an internal moral calculus or predetermined set of rules but rather through the lived and modeled actions of others who we see navigating the world and its often murky and nuanced ethical dilemmas.

Much like language is not revealed to us a priori prior to experience or physically present in the external world. Right and wrong is a matter of communication, of example, and of alignment and agreement amongst individuals. The thing with four legs and a flat surface my laptop sets on as I type this sentence is not inherently a “table.” That is merely a phonetic expression that at some point individuals agreed upon to be the signifier of a physical object that exists outside of our own minds.

Do our moral beliefs and ethical actions also track along a similar historical and communal agreement process? How can I know for certain what is right or wrong, good or bad, through the deployment of my own reason? For me, I personally need a community to help me navigate the ethical mapping of the external world. If not, I run the risk of depending upon my own flawed and biased logical facilities and errant stereotypes to make those determinations.

So, what does any of this have to do with nonprofits? It’s a fair question. While MacIntrye’s political and moral thought might not correlate one-to-one as a day-to-day guide for nonprofit practitioners, I do believe it offers a comparable paradigm for decision making. If community, tradition, and shared narrative is foundational to our own individual identity, ethical decision making, and understanding of the physical world around us, how do nonprofits engage the community around them to best understand what they should or should not do? How would your nonprofit answer that prior question of, “what story or stories do we find ourselves a part of?”

To understand the narrative of your own community, you must first begin with an understanding of how others define and understand the narrative of the community you share. Much like we work through the mapping of the external world through language, nonprofits and the communities they serve must work together to sketch a more robust and three-dimensional portrait of their shared lived and historical experiences.

If MacIntyre is correct, just as individuals must understand the stories they find themselves a part of before they can fully understand how to act, nonprofits too must take it upon themselves to understand the narrative of which they are a part of before they can answer the question of “what are we to do?”

So, what stories do you and your team find yourself a part of in your own work?

‍

Todd Brantley is a Senior Advisor with Armstrong McGuire who specializes in board governance, rural community & economic development, faith communities, strategic planning, organizational assessment. Learn more about Todd and check out his other musings in his bio.

Next>

Planning Before The Next Harvest

Next>

Some of the Best Advice Came from the People I Was Supposed to Be Advising

Next>

Next Level: Ready or Not, Here We Grow

Next>

Across State Lines What Funders Are Seeing, Prioritizing and Funding Right Now

Next>

Building Ponds: Lessons from a Few Dump Trucks and Four Funders

Next>

We Are Not the Sector You Turn to Last

Next>

Succession Planning is the Beginning, not the End. Who Will Lead Next?

Next>

Responding to Adversity with Resilience and Creativity

Next>

When a Doctor’s Best Prescription Is… a ‘Legal Aid’ Lawyer

Next>

Are you ready for it?

Next>

The Story the Headlines Miss

Next>

The Funding Landscape Is Shifting. Is Your Revenue Model?

Next>

Does Your Organization Need To Enter Concussion Protocol?

Next>

It Doesn’t Have to Fail to End

Next>

Strong Relationships Don't Happen by Accident

Next>

The Art of the Interim: Five Lessons for the "In-Between" of Leadership Transitions

Next>

Are You Ready to Be an Interim Executive?

Next>

Season by Season: How Interim CFO Leadership Strengthens the Nonprofit Audit Cycle

Next>

Trust Your Gut

Next>

The Ted and Beard Effect: Why Great Fundraising Starts with Great Leadership Partnerships

Next>

Why So Serious? Lessons Learned About Levity

Next>

What Is a Manager's Job, Really?

Next>

Dear Board Chair: Are You Ready for Your Next Leader?

Next>

Strong Boards Check-In on Themselves

Next>

Using the 70/30 Rule: AI in the Nonprofit Sector

Next>

The Last Trip

Next>

When a Partnership Becomes a Shared Mission

Next>

Your Mission Needs You Rested

Next>

The Stories You’re Not Telling May Be Holding Your Mission Back

Next>

Long Live: Building Nonprofits That Outlast Their Leaders

Next>

Are We Built for This?

Next>

Beyond the Transaction: Fundraising and the Relationship Economy

Next>

We Are Armstrong McGuire

Next>

Why Nonprofit Leaders Don’t Have to Do This Alone

Next>

April Showers Bring May Flowers

Next>

Why Hiring an Interim CFO Could Be a Smart Move for Your Nonprofit

Next>

The Campaign Myth: Capital Campaigns Aren’t Really About Buildings

Next>

Philanthropy Is Getting Closer to the Community

Next>

Making Room for the Aha! Moment

Next>

Measuring Performance

Next>

Can You Say No?

Next>

Become a Philanthropist

Next>

A Village of One

Next>

“You Can’t Be Good At Everything”

Next>

“Will” Power for the New Year

Next>

“So, Tell Me About Yourself”…How to Ensure You Move to the Next Step in the Interview Process

Next>

“55 Saves Lives”

Next>

“I’ve never been a natural, all I do is try, try, try.”

Next>

“Fun with Board and Org”

Next>

Who is Your Leprechaun?

Next>

Ziplining or Hang Gliding - What Fundraising Adventure Will You Choose?

Next>

You’ve Hired A New Employee Virtually (Or Are About To) – Now What?

Next>

You’re Invited!

Next>

Your Vibe Attracts Your Tribe

Next>

Your Path to Nonprofit Leadership Podcast Features AM Partner David Harris

Next>

Your Next Hire: A Strategic Investment

Next>

You Have A Strategic Plan. Now What?

Next>

You don't choose a life, you live one.

Next>

Writer’s Block: The Nonprofit Equivalent

Next>

Yes... and...

Next>

Yeah…If You Could Come To My Leadership Meeting, That’d Be Great.

Next>

Working From Home: A Lesson We Can't Unlearn

Next>

Winning the Lottery

Next>

Will our good fortune help or hurt the less fortunate?

Next>

Williams Named Managing Director of Armstrong McGuire

Next>

Why Sustainable Leadership Requires an Intentional Pause

Next>

Why Small Teams Work

Next>

Why I Need a Vacation

Next>

Who...are you…who, who, who, who…???

Next>

Who Did that Search?

Next>

Where's My Next Leader?

Next>

Where Do We Go From Here?

Next>

When you hit a hard spot.

Next>

Where are our Volunteers?

Next>

When the interim executive gig goes long…

Next>

When Stewardship Requires Sensitivity: Reflections on Aging Donors and Ethical Fundraising

Next>

When a Conversation Takes a Serious Turn

Next>

When Everything is Changing

Next>

What’s Your Why?

Next>

When Crisis Comes with the Territory

Next>

What's Your Giving Plan?

Next>

What Instrument Do You Play?

Next>

What you can control…

Next>

What nonprofits can learn from Donald Trump and Hillary Clinton

Next>

What is it About Pope Francis?

Next>

What is Your Organization’s Rating & Why Does It Matter?

Next>

What if Fundraising was an Olympic Sport?

Next>

What Nonprofit Leaders can Learn from a Brick

Next>

What Matters More - Donations or Donors?

Next>

What Makes a Successful Interim Executive? Lessons From My First Year Supporting Interim Leadership

Next>

What I Learned from a Box of Thank You Notes

Next>

What Is Needed Now

Next>

What Is A Campaign Cabinet (and Do I Need One?)

Next>

What I have learned over the past 6 years…

Next>

What Happens When You Fail

Next>

What Got Us Here Will Not Get Us There

Next>

What Good Is It If You Don’t Use It?

Next>

What Do the Olympics and Nonprofit Collaboration Have in Common?

Next>

What Comes Before Mission and Vision?

Next>

What Can We Learn From World Cup Fever?

Read More from
Todd Brantley
Senior Advisor
View Profile
Planning Before The Next Harvest
Wednesday, October 28, 2026

If you are a rural nonprofit leader or board member, begin the succession planning discussion now. Then, when the transition happens, either planned or unexpected, consider an interim executive to lead an organizational assessment...

Read the  Article
To Be, Is To Be Perceived
Thursday, August 7, 2025

One of the lesser-known figures in the Western philosophical tradition is the 18th Century English Bishop George Berkeley (pronounced, “Barkley”).

Read the  Article
Picking Up The Pieces After Hurricane Helene Part 2
Tuesday, October 15, 2024

Two weeks ago, we reflected on the devasting impact of Hurricane Helene in Western North Carolina. Today, we resume the conversation.

Read the  Article
Picking Up The Pieces After Hurricane Helene
Wednesday, October 2, 2024

At the time of this writing, I, like countless others across the state, have been trying to make sense of the devastation left by Hurricane Helene in Western North Carolina.

Read the  Article
Board Culture
Wednesday, February 7, 2024

This month, Armstrong McGuire is reflecting on nonprofit board governance, and what it really means to be a single member of a collective Board of Directors.

Read the  Article
I AM

Staying Connected

Complete the form below to receive the latest updates, events, and insights.

*

indicates required

() -(###) ###-####
I AM

Ready to Partner

Curious about how we might work together or want to start a conversation? Share a few details using the form below.
Contact Us