With the energy brought by a new year, organizations are always eager to launch new initiatives to make this year bigger and better than the last. One of the most popular resolutions is getting started or augmenting existing efforts in online engagement and fundraising.
When the calendar signals the beginning of autumn and the weather starts to get a little cooler I start to think about changing out my closets. Time to put away the summer skirts and strappy sandals and bring out the sweaters and pants.
At a nonprofit technology conference I attended at the beginning of the summer there was a lot of hallway buzz about donor management systems. Everyone wanted to learn more about free or inexpensive software.
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