Does your organization have a Case for Support or a Case for Giving? Armstrong McGuire assists nonprofits with the creation of these important fundraising tools every day. A case for support is a must for a capital campaign, a major gifts campaign, an endowment campaign and for your ongoing annual giving opportunities. Developing, refining and sharing of your case for support is an important piece of any resource development plan.
A case for support is different than your mission statement, different from your vision, different from your elevator speech and other organizational language. Prospective donors want to know what the need is, what impact your organization will make and how their gift will make a difference.
Questions that help form a case statement include:
Creating a case for giving or support is a great way to involve your board or development committee as well as program staff members. A case created years ago may need updating. Language from a case can be used for speaking points, solicitation scripts and training volunteers.
Please email firstname.lastname@example.org with any additional case statement tips or call (919) 390.1925 ext. 105 with any questions or comments.