At Armstrong McGuire, we're known for sharing coffee to help people think through nonprofit issues, but I have one request: please don't call me to have a conversation about "diversity." Instead, let's talk about cultural competence.
Our nation is demographically different. Last year, more children of color were born than white children, starting a huge shift leading to 2042, when people of color will become the majority of the United States population. PolicyLink, one of my favorite think tanks, provides an excellent time progression map of our demographic changes.
In light of these changes, human services nonprofits should not be discussing diversity anymore, but we should be embracing cultural competence--an ability to interact effectively with people of different cultures and socio-economic backgrounds.
Take this quick Cultural Competence Quiz to see if your organization is responding to the New Majority:
How did you score? By truly engaging communities of color in all levels of your organization, you'll not only become prepared for the country's changing demographics, but you will also tap new fundraising markets. African Americans, for example, contribute more than $11 billion in charitable contributions, and similar statistics have been recorded for Asian Americans, Latinos, Native Americans, and Arab Americans.
So let's have that cup of coffee, but instead of "diversity," let's talk about how we can move your organization to a new model of cultural competence.