
We’ve all heard it before…..“Let’s add a new event!” or “We have too many events!” or ”Our organization is suffering because our annual event did not raise the money it used to.”

I recently traveled to California - a 3-hour time difference from North Carolina. Each morning my inbox was full from people on the east coast who had been up working for three hours before me. My usual 9 and 10 a.m. weekly conference calls took place at 6 and 7 a.m. I realize we live in a global economy and some of my friends who work for companies with offices in India or Australia work at all hours to connect with clients and coworkers.

I work with clients to create development plans to ensure interdependence from one or two sources of income like events or publicly funded grants. The question “How do we label different types of donors?” always comes up.

As Memorial Day approaches and we honor the men and women who died while serving in the U.S. military, it makes me think of the importance of memorials and honorariums as a good fundraising practice.
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