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I’ve spent 30 years working in various industries, both large and small organizations, in leadership and consulting, in I/T, program, and financial management.
As the kids go back to school and college, we know it’s a sign that fall is approaching with welcome cooler temperatures. Labor Day weekend is next weekend and I don’t know where the summer went. Every year seems to zip by faster and faster and only the seasons remind us of what happens next…..chili, pumpkin flavored everything, football and apple picking.
This month's Guest Blogger is Craig Stephenson. Craig is Executive Vice President of Cary Oil Co., Inc. and serves as director of the Cary Oil Foundation. He has served on a number of non-profit boards.
Successful fundraising is based on five Fundraising I’s of the donor cycle: Identify, Investigate, Inform, Involve and Invest. It is important that a prospective donor be taken through the entire cycle before a solicitation is made. Sometimes we forget some of these steps and jump to “the ask” and then wonder why a prospective donor did not make a gift. Let’s take the Five I’s and discuss each one.
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